Kick off #NextGen with lunch, new connections, and a first look at our brand activations. Grab a bite, meet fellow creators, founders, and industry leaders, and explore experiences from K2O, RMS Beauty, Snackish, Ritual, Dr. Brandt, Kind Patches, Surfside, and more before the conversations begin.

What makes consumers come back to a brand again and again? Leaders from Ritual, K2O, and Dr. Brandt unpack how today’s brands turn initial attention into lasting loyalty through standout products, strong communities, cultural relevance, and experiences that keep consumers coming back. That feels more directly connected to the title and less generic than the previous copy.

Featuring Kat Stickler, Tara Bosch, and Dianna Cohen, this conversation explores what it takes to turn an idea, audience, or personal point of view into a lasting business. From building community and earning consumer trust to navigating growth and knowing when to take the leap, hear firsthand how three founders are rewriting the rules of modern brand building.

Featuring Sami Clarke, Ashely LaMarca, and Lauren Giraldo, this conversation goes beyond going viral to explore what it actually takes to build longevity as a creator. From evolving your content and building a recognizable point of view to navigating partnerships, changing platforms, and what comes next, they’ll share how they’ve turned audiences into lasting careers.

Close out the day with LALO tequila cocktails, connections, and the full #NextGen experience. Meet the speakers, connect with fellow attendees, and explore activations from K2O, Kind Patches, RMS Beauty, Snackish, Ritual, Dr. Brandt, Surfside, and more as we celebrate the creator community and wrap up the day.