We’re kicking things off the only way we know how: good food, great energy, and even better company. The Mix & Mingle Lunch brings together creators, brand reps, and industry leaders before the panels begin, setting the vibe for a full day of connection, collaboration, and culture.

This #NextGen Creators panel explores how today’s brands are building credibility, loyalty, and conversions through intentional, transparent social strategies. Hear from marketers, influencers, and platform experts on what drives buying behavior in a digital-first world, and how to turn scrolls into sales without losing sight of authenticity.

Join some of our favorite content creators and and marketing leaders for an inside look at how AI tools, unscripted content, community-driven narratives, and experimental formats are reshaping engagement across Instagram, TikTok and beyond. Discover how to leverage new apps while maintaining authentic human connection in an increasingly digital world.

TikTok Shop has quickly become a game-changer for the beauty and personal care industry, creating new ways for brands and creators to turn content into commerce. This panel brings together TikTok leaders, beauty brands, and creators to share insights, trends, and success stories that show how authenticity drives sales in today’s digital marketplace.

We’re ending the day on a high note with cocktails, connections, and curated vibes. The Happy Hour Finale brings together attendees for drinks and immersive activations by some of our favorite brand partners. It’s the perfect setting to unwind, celebrate, and keep the conversations going long after the last panel wraps.